“Sustainable development is central to HQ's mission and business because it is the only way we can meet the needs of the present without compromising long-term prosperity – our most important legacy to our children. Growth and profitability in our industry cannot be achieved by compromising the quality of the environment and the health of the communities in which we operate. HQ stands for Highest Quality. To achieve the Highest Quality, we are committed to responsible stewardship of our resources, human and natural; this is key to our business success. We are vertically integrated in order to control all aspects of our operations – from the technologies that we share and monitor with our cooperative farmers to our state-of-the-art processing plant, to direct international marketing and branding.

“Our vertically integrated business model, commitment to sustainable growth, transparent corporate governance, and the latest technologies deployed in a responsible and innovative way have had a major impact in structuring our industry in China. Since China accounts for more than half of world aquaculture production and its share is growing, we believe that our approach will become the model for growth and quality for the industry worldwide.”