"TiLoveYa"T Hq's Toxin-free Brand
At the present time, we distribute our seafood products
principally in the United States and Europe, and we sell all of our
marine
bio and healthcare products in the PRC. Through our new Seattle-based
distribution and marketing facilities, we are able to work more
directly
with buyers of all categories, wholesale and retail. The programs
established with retail distributors are rather different than with
wholesalers. Retailers require product introduction and marketing
support
and pay differently than wholesalers. The latter generally take
delivery
of product ex-plant and pay through a letter of credit, while the
former
take delivery in the United States and pay by pay order net 30 days.
One of the purposes of our new Seattle office serves is to
direct
our zero-toxin products to our target buyers, retail and Food Service
Industry purchasers. We are currently selling our products to the
European
market through distributors and retailers that we met at the Seafood
Shows
in Boston and Brussels. We are actively seeking a distributor in
Northern
Europe for our new tilapia brand TILOVEYAT.
Our sales and marketing team consists of nine members and is
under
the overall supervision of Mr. Harry Wang Hua our Chief Operating
Officer.
Our sales and marketing team is responsible for establishing our sales
and
distribution networks both domestically and internationally, promoting
our
image and product awareness, and maintaining our customer
relationships.
As part of his duties, Mr. Wang Hua leads our plant management teams
for
both aquatic products, and marine bio and healthcare products. Mr.
Ringstad, our Executive Vice President of Sales and Distribution, heads
our
China and Seattle based sales teams. The Seattle personnel is
responsible
for increasing awareness and focus of our new branding and marketing
initiative and the rollout of our toxin free TiLoveYaT brand.
We believe that our principal operating subsidiary, HQOF, is
the
only vertically integrated PRC-based producer present at the
International
Seafood Shows (e.g., Brussels Seafood Show and Boston Seafood Expo).
Participation in these industry events enables us to establish high
level
and immediate contacts with potential buyers. Buyer preferences and
our
response to these preferences, as well as prices and response to
quality
and quantity concerns, can be promptly addressed without the usual
screening and middleman costs. We plan to aggressively market our
products
throughout North America, Europe and Asia.
In February 2006, we established our new corporate, marketing
and
sales office in Seattle, Washington, thus creating a strong presence in
the
U.S. market. This new office allows us to increase awareness of the
importance of our toxin free product focus and to reap the benefits of
more
direct sales, increasing sales, market penetration and profitability.
We
expect to also be able to broaden the scope of our products to cater to
seafood purchasing requirements.
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